1.Have an onboarding plan- Set an outreach schedule to keep new members engaged. First time members are most likely to non-renew.

2.Say hello with a personal touch from a member.- “Here is the value I received from the organization.”

3.Reach out at 3 and 6 months- Email a list of upcoming events at three months and a list of benefits at six months.

4.Do a first-year Loyalty Assessment- Nine months into the first year, survey your new members: What do they want? What do they appreciate?

5.Sell your organization- Enlist your members to help; they have a firsthand perspective on the value your organization brings.

6.Always stress the benefits- Update your website often with different benefits and promote your benefits in newsletters and through social media.

7.Keep it local!

8.Provide programs- Young professionals or emerging leaders, diversity and inclusion programs, industry cluster programs; use membership surveys to determine what kind of programs matter most to your members.

9.Capture engagement data- Social media engagement, newsletter click-throughs, event attendance, etc.

10.Meet your members!- Take a road trip! Go visit your members and get a tour of their business.

**Need help with a retention plan? Let CCEO know and we would be happy to assist!

Josh Torres, CCEO-AP2